Digital Advertising needs serious improvement. According to recent statistics, many of us don’t bother scanning the Covid-19 QR code. When we go to a coffee shop, office, parking lot, or anywhere else. Our scanning fecklessness, in my opinion, is primarily due to laziness. And that’s all right. However, for others, protection would be a consideration. That is also appropriate.
When the Covid-19 Tracer App was first released. Certainly, many people were concerned (rightly) about the government’s data. The idea of a government entity knowing every move of its citizens is unsettling. It sparked a lively debate, with most of us believing that the government would treat our personal information with care and respect. On the other hand, the digital advertising industry was not subjected to the same degree of scrutiny.
Instead, the vast majority of us just approved whatever terms and conditions a website or app had. We did not look forward for any alternative without having the slightest idea what we would just accepted.
What Digital Marketing Ads are doing with us?
What is the reason for this? Probably, we had something for free . We’ve now arrived at a point where ad networks are monitoring everything we do online. What websites we visit, what news we read, what games we play, and even where we go and how long we stay are all factors.
We have always wondered why we are okay with anonymous Digital Advertising networks while gathering personal information about us but not with our duly elected government coordinating our battle against a deadly disease. I believe ignorance is the cause, but that is a much larger issue.
Fortunately, there is some positive news to report. The tradition of Digital Advertising agencies as much information about users as possible is coming to an end. In specific ways, indeed. However, two of the major players, Apple and Google, have significant and distinct Digital Advertising improvements. These improvements will affect how they ae are going to use this collected data. What if they are selling it someone.
Giants are agreed on on Solution
However, they all agree on one thing. One must eliminate all third-party cookies in the field of Digital Advertising. Recalling cookies is the technology that follows you across the web. This trend has already started. As a result, Apple’s Safari and Mozilla’s Firefox web browsers blocked these third-party cookies by default.
Digital Advertising networks ensure that no advertiser or website will monitor you unless you go into your browser’s settings and manually switch cookies back on. When Apple releases iOS 14.5, it will take things a step further by allowing iPhone users to refuse apps the ability to collect cross-app data.
The fact that Apple and Mozilla are at the forefront of this fight is understandable: their business models aren’t based on the appeal or efficacy of Digital ads campaigns. However, Safari and Firefox only account for around a quarter of the web browser market. Chrome, which Google owns, has a market share of 63.64 percent. This is the style by which the game is played about Digital Advertising.
Google has also said that it would phase out third-party cookies in 2022. To achieve this goal, Google will wean its Chrome browser away from enabling single-user monitoring in the domain of Digital Advertising.
What happens with Digital Advertising after that is always up in the air.
Apple wants people to use its (free) SKAdNetwork API. This API will enable Digital Advertising networks to effectively monitor their advertising’s sensing information without gaining access to personally identifiable information.
Digital Advertising on Chrome and other Google-owned products, on the other hand, is a bit more complicated.
Google’s company is built on selling Digital advertising. The opportunity to advertise next to users that exhibit specific behavioral characteristics is a critical part of that business.
The method of fully anonymizing users will be revenue suicide for Google. As a result, Google is experimenting with something called FLoC for Digital Advertising.
FLoC stands for Federated Learning of Cohorts. It aims to make “interest-based advertising” possible by focusing on cohorts rather than individuals. This, according to Google, allows users to remain anonymous because their cohorts are covered by a flock of at least “thousands.”
Unfortunately, both Apple’s and Google’s proposed third-party cookie solutions have the same flaw. Neither of them is universal. Apple will never persuade Google to use its SKAdNetwork API. Google will never convince Apple to use FLoC in its walled-garden App Store environment.
In conclusion, if we will not take care using online stuff like apps and platforms. As a result, our Digital Advertising stalkers abandon us.
You can also read about Digital Aids in Medical Meetings.
