Video Podcasts on Spotify : Spotify has already committed over $1 billion in podcasting between acquisitions, exclusive arrangements, and other collaborations. It now expects people to do more than listen; it now expects them to watch. The firm stated today that it would provide creators access to a new tool that will allow them to start uploading video podcasts to its service. The technology will be supplied through the company’s Anchor podcast creation platform. It builds on last year’s global introduction of video podcasts, which only included a small number of makers.
Video Podcasts for Anchor Creators
Spotify claimed at the time that its first video podcast roster would feature Spotify Originals and Exclusives, as well as certain third-party podcasts. However, there was no mechanism for any creative to upload the video to the platform. They would have to rely on other video platforms, such as YouTube, instead.
That is beginning to change. Creators will be able to upload their videos to their Anchor accounts in the same way they already produce and publish audio episodes. Fans may listen to the podcasts once they have been released on various platforms, including the Spotify mobile app, desktop app, web player, and most smart TVs and gaming consoles.
Spotify Podcast Subscriptions and Memberships
Subscriptions will allow creators to monetize their videos in the same way they can monetize their audio podcasts. While creators are free to establish their prices and define what membership entails. Moreover, Spotify says that subscriptions might grant access to unique video material or even unlock the video section of a creator’s podcasts. The video podcasts can also use the creator’s existing advertising agreements, and the newer Automated Ads will be supported soon.
While Spotify is officially granting Anchor creators access, the service is being phased in. For the time being, prospective makers will have to sign up for a waitlist. To put that in perspective, Apple already provides video podcasting hosting to all producers, regardless of the hosting option.
Well-known Anchor Video creaters for Video Podcasts on Spotify
Meanwhile, Spotify’s video lineup will include podcasts from its Originals and Exclusives, such as The Ringer’s Higher Learning with Van Lathan and Rachel Lindsay and The Joe Rogan Experience. Furthermore, other video creators who will now publish on Spotify, such as Philip DeFranco, Jasmine Chiswell, The WAN Show, Juicy Scoop with Heather McDonald, and others to be announced. Video Podcasts on Spotify.
In the past, Spotify has attempted and failed to expand into video. Its earliest forays into original video half a decade ago were generally unsuccessful. The business put its video plans on hold for a while. However, the business recently showed its intention in returning to video by purchasing sports network The Ringer, which included a YouTube-based video operation. It subsequently made more video-related deals, such as the one with TikTok star turned Netflix actress Addison Rae. Hell yeah, Anchor creators can now create video podcasts on Spotify.
Video PodCasts on Spotify
The introduction of video to additional podcast creators coincides with the announcement that YouTube is exploring increasing its podcasting initiatives. Bloomberg reported earlier this month that the corporation is hiring its first podcast executive. This may have prompted Spotify to advertise its video podcasting initiatives, despite actual uploading access being restricted due to a queue.
To locate video material on Spotify, you will have to go to the show’s episode page you want to watch. Then hit play to begin the episode. You can see the video in full-screen mode by tapping the play bar at the bottom of the screen. Depending on what you are doing, you can then opt to listen or watch the program.
However, there is not yet a convenient method to see all of the video-enabled podcasts. Spotify also declined to say how many podcasts will be available as videos at launch but stated that “thousands” would be available by the end of the year.
